Our Story

Johnson & Co was founded in 2019 with a mission to modernise the real estate industry by providing a bespoke and discreet consultancy experience that helps clients navigate the often-intimidating process of buying, selling, letting or investing in land & new homes.

Our founder and Managing Director, Jack Johnson, spent a decade honing his skills in Mayfair, Marylebone, and Knightsbridge, developing a keen eye for detail and spotting the trend of Londoners expanding their property investments to Hertfordshire and Essex. He seized the opportunity to challenge himself in a new location and start his own business.

With over a decade of experience closely observing the industry and building client relationships, Jack quickly recognised an increasing demand for property in Hertfordshire and Essex. People were seeking more value for their money, and this was the place to find it.

That's how Johnson & Co established its presence on Hertford's high street, where we offer a premium property agency experience like no other. We are personable and discreet, and provide tailored assistance that makes the entire process smoother. We understand that buying or selling property can be stressful and emotionally challenging, so we focus on hiring professionals with integrity and compassion.

Our team includes professionals who carry a wealth of knowledge and experience in the industry. Every member is devoted to client care, ensuring that each client receives exceptional service that goes beyond just buying, selling, letting or investing in land & new homes.

Our story is one of client-focused service and dedication to modernising the real estate industry. As we continue to grow year after year, our commitment to delivering an exceptional experience for every client remains our top priority.


From marketing and sales to our off-market portfolio, our approach will always include discretion. For us, this means all decision-making must be thoughtful, considerate of client needs, and maintain privacy.

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By removing the corporate atmosphere from property consultancy, we’ve created a more personable experience. But it’s only with the empathy and compassion of our team that we are able to provide this welcoming environment.

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We’re refreshingly honest. We give clients the facts and we deliver them in English too - not the jargon you hear from ordinary real estate agents. By maintaining this clarity in our communication it will ease client confusion and help us build trusting relationships.